AI writes the answer
Submissions no longer reveal the learner. Trainers grade an output the student never had to reason through — and honest feedback disappears with it.
AI-resistant There is no essay to outsource
Decisions that teach. Not slides that tell.
An AI simulation platform for business schools, colleges, schools and corporates — where learners step into a role, make the call, and live the consequence.
Graduate & MBA
Schools
Corporate L&D
Specialisation labs
Made in India Built by IIT Bombay and Washington University alumni 17+ years each A library that grows every month
The challenge
Theory in textbooks fades.
Theory in textbooks fades.
Real decisions stick forever.
Read a framework and you can repeat it for a week. Make a decision inside one — against a clock, with the result landing on you — and it stays. Closing that gap is the whole job.
For schools and colleges
Theory is passive. A simulation makes it active — the learner stops receiving the concept and starts using it, under pressure, with something at stake.
For corporates
Training that is watched does not change behaviour. Decisions that are made do. Repetition under realistic pressure is what builds the muscle memory a live role actually draws on.
No time to build scenarios
Designing decision-driven, branching scenarios takes weeks. Between teaching loads and admin, faculty simply do not have those weeks.
Theory never gets applied
Students can recite the framework flawlessly and still freeze when scarcity, trade-offs and a deadline arrive together.
Cases go stale
The same case pack, year after year. Attention drops long before the concept lands — and the classroom goes quiet.
88%
of students now use generative AI in assessed work — up from 53% a year earlier.
HEPI Student Generative AI Survey 2025
The scale
The problem is not niche. It is the
The problem is not niche. It is the
size of Indian education.
1.01 cr
school teachers in India
UDISE+ 2024-25
24.7 cr
school students enrolled
UDISE+ 2024-25
4.46 cr
higher-education enrolment
AISHE 2023-24
17.3 L
college & university faculty
AISHE 2023-24
India · the management funnel
- 48,246 colleges, 1,289 universities and 15,221 standalone institutions
- Management is 18.2% of all postgraduate enrolment — second only to social sciences
- ~3.7 lakh approved PG management seats across AICTE institutes each year
- Lakhs more in CA, CS and professional specialisation streams
The time faculty do not have
- Pupil-teacher ratios of 17:1 to 21:1 at middle and secondary level
- One decision-driven scenario is weeks of design, calibration and debrief writing
- Globally: 1,077 AACSB-accredited business schools across 100+ countries face the same gap
- Simulation learning market: $53.5B by 2030, growing 16.4% a year
The solution
Step into the role. Make the call.
Step into the role. Make the call.
Own the consequences.
The decisions feel real because they are. The platform adapts to your level — so a student making their first business decision faces the same rigour as an executive making a crore-rupee call. Different calibration. Same spine. That is why decisions stick.
Simulations, not cases
Scarce resources, conflicting metrics, live consequences. The learner runs the organisation instead of reading about one.
Built for every level
School, undergraduate, MBA, professional specialisation and corporate L&D — the same engine, calibrated to the cohort.
Round-by-round analytics
Every decision is logged and scored. Faculty see where the cohort broke, on which concept, in which round.
Tangible student feedback
Each learner leaves with a skill map, a decision trail and a debrief that follows from what they actually did.
Tailor-made on request
Bring your syllabus, your industry or your company case. We build the simulation around it.
AI-resistant by design
There is no essay to outsource. Judgement under pressure is the assessment.
Measurement
Every run leaves evidence.
Because the learner acts inside the system, the platform can measure judgement — not phrasing.
What schools and colleges see
Learning outcomes per learner — which concept landed, which one broke, and in which round it broke, for every student in the cohort.
What corporates see
A decision record and skill progression — what each person chose under pressure, what it cost, and how their judgement moves across repeated runs.
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Decision trail
What they chose, when, and what they gave up to choose it.
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Round-by-round scoring
Performance broken down by round and by topic, not one final grade.
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Skill map
Strategy, analysis, risk, collaboration and speed, scored separately.
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Cohort heat map
Where the whole class broke — the concept to reteach on Monday.
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Personal debrief
A written explanation of consequences the learner can actually act on.
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Benchmarking
Learner vs cohort vs prior batches, across the same simulation.
Skill map
Learner · dashed = cohort medianCohort heat map
Round × concept · 60 learnersBrokeHeld
“Hearing the idea is not the same as making the call.”
A learner who has run the simulation has a record of judgement under pressure. That is what a recruiter, a professor and the learner themselves actually need.
Formats
Four ways to run a simulation.
From a 20-minute classroom set to a full multi-role economy — chosen to fit the cohort, the clock and the concept.
Scenario MCQ sets
Fast to deploy, auto-graded, built for large cohorts and quick diagnostics. Every option carries a consequence, not just a mark.
Engine-based single player
Levers, skill maps and KPI systems with branching outcomes — HelioGrid, MacroEcon, InvoGrid and more.
Multiplayer group
Teams compete and collaborate inside one shared market. What your rivals decide changes what your numbers do.
Universe simulations
Many groups, many roles, one economy — firms, regulators, investors and consumers all shaping a single outcome.
Every format ships with the same spine:
RoleDecisionConsequenceAnalyticsDebrief
Benefits
What changes for everyone in the room.
Honest signal again — the score reflects the learner, not their AI tool
Scenario design collapses from weeks to a briefing conversation
Ready-made curriculum mapped to your syllabus and levels
Cohort analytics show exactly which concept to reteach
Apply the concept under scarcity, pressure and consequence
Concrete, personalised feedback instead of a single grade
A demonstrable decision record for placements and interviews
Sessions people want to attend — competition beats a case pack
A differentiated, application-first programme that markets itself
Consistent assessment quality across sections and campuses
Better placement readiness and measurable learning outcomes
For L&D: role-based practice without real-world downside
Building leaders
Build tomorrow's leaders today.
These skills are not taught in lectures. They are built through experience — through crisis, through decisions that matter. That is what Simulok.ai creates.
Decision-making
Making the call when the data is incomplete and the clock is running.
Critical thinking
Analysing trade-offs under pressure, not in the calm of a case discussion.
Confidence
Owning a decision and the consequence that follows from it.
Collaboration
Leading a team through genuine disagreement toward one call.
Resilience
Learning from a failed round and pivoting rather than freezing.
Leadership
Guiding other people through uncertainty you cannot fully resolve.
Schools
Teach core decision skills
Build foundations for young minds.
Lemonade Stand · The Great Indian Bazaar
Colleges
Develop strategic thinking
Build depth for future leaders.
Zara · MacroEcon · The Mumbai Manufacturer
MBA
Master under pressure
Build mastery for a career launch.
HelioGrid · Capital Storm · Dealcraft
Corporate L&D
Rehearse the live call
Build judgement without real-world downside.
K2 · Promo War Room · Batch Release Call
Inside the platform
Six worlds, one spine.
A sample of the library — from a Class 6 lemonade stand to a listed-company statutory close, all running on the same engine.
Engine · 8 quarters
HelioGrid — Choose Your Customer
Newly appointed CEO of a commercial inverter maker. Target segments, set price and discounts, allocate a scarce salesforce. You cannot be everything to everyone.
Hot-seat multiplayer · 5 roles
K2 — The Savage Mountain
Six days, five asymmetric roles, hidden objectives and shared movement votes — then a facilitator debrief on information asymmetry and goal conflict.
Policy · 7 years
MacroEcon: The Kalyana Mandate
Finance minister of a fictional republic. Policy rate, taxes and public works across a seven-year cycle.
CA · GST
InvoGrid — The ITC Mandate
Run GST for a pan-India auto-component group as place-of-supply, ITC, e-invoice and notice strategy collide.
Strategy · 12 quarters
Zara — The Fast-Fashion Reckoning
Twelve quarters to carve out a niche against H&M, Shein and Amazon — and still turn a profit.
Schools · 14 rounds
Lemonade Stand
Start with ₹500, choose location, recipe, price and marketing — then run the stand through real weather and real demand.
The library
Ready to run on day one.
Ready to run on day one.
And a library that keeps growing.
A slice of the library — not the full catalogue. New simulations ship every month. Filter by segment, or tell us the concept you need and we will show you the one that fits, or build it.
A growing sample
This page is a sample. The library is larger than what is shown here, and it expands every month. Specialisation cases are original work aligned to ICAI New Scheme competencies — not an ICAI product or official exam.
Made in India
Built here. Written for the classroom
Built here. Written for the classroom
that is actually in the room.
Simulok.ai is an Indian product, built by an Indian team, for Indian curricula first — then calibrated outward. Not a Western case pack with the currency symbol swapped.
Indian context, not a translation
The Mumbai Manufacturer. The Great Indian Bazaar. MacroEcon: The Kalyana Mandate. Rupee-denominated from the first decision — a ₹500 lemonade stand to a listed-company close.
Original casesMapped to Indian syllabi
Specialisation labs aligned to ICAI New Scheme competencies — GST and ITC, Ind AS, IBC, transfer pricing, audit and independence. AICTE-track management. School maths and science.
ICAI · AICTE · schoolSized to Indian scale
Designed for cohorts measured in UDISE+ and AISHE numbers — 1.01 crore school teachers, 4.46 crore in higher education — not for a 40-seat elective.
Built for volumeGlobal-grade engines
IIT Bombay systems rigour and Washington University business-school grounding, in one product. Made in India, and built to hold up in any AACSB classroom.
India first, not India only
Designed, engineered and written in India — and exported the same way.
Who we are
Built by operators who have made
Built by operators who have made
the calls they simulate.
IIT Bombay
Engineering and systems rigour behind every simulation engine — models that behave the way real markets do.
WashU
Global business-school grounding in how management concepts are actually taught and assessed.
17+ years each
Industry stalwarts with deep operating experience across strategy, finance, operations and technology.
Domain depth is why the simulations hold up under a sharp classroom. The trade-offs are real because we have lived them — and the debrief is written the way a practitioner would explain it, not the way a textbook summarises it.
Next step
Have a look at the platform.
We are open to understanding your needs — we have the answers. Tell us the concept you are struggling to teach, and we will show you the simulation for it, or build one.